Any investment is made wisely. A company or startup provides investors with information about the project, its goals, and advantages. The most successful and well-thought-out projects receive funding in the form of large investments, leading to accelerated growth and increased profitability of the startup. The term "white paper" appeared last century, but it is still used in business today. Let’s take a closer look at this concept, which is known in Russian as a "white book" or "white sheet."

What Are the Goals of a White Paper and In What Form Is It Released?

A white paper is a guide developed by the project team as part of the marketing plan. It is based on the data from the white paper that an investor can determine the value of the project. Typically, such information is posted on the website in the form of presentations, PDF documents, or videos.

The white paper of cryptocurrency projects answers the following questions:

• What new ideas have the developers come up with, and why is the problem relevant?
• What methods will be used to solve the problem?
• What is the ultimate goal of the project, and what resources are needed to achieve it?

White Paper in Cryptocurrencies

Every more or less transparent project based on blockchain technologies publishes a white paper on its page. It is the main marketing weapon in the fight for customers. A successful launch allows altcoins to "take off" and then exist successfully, bringing profit to creators and token holders. Such a document is simply mandatory for a company that sells something expensive, complex, and new, like cryptocurrency altcoins.